Apple: Shot on iPhone - Official @apple Douyin Anthem

TBWAMedia Arts Lab Shanghai has released their latest "Shot on iPhone" campaign inspiring everyday creators in China on the world’s biggest short-video platform. Apple is bringing the established Shot on iPhone program to Douyin for the first time, with the launch of the @Apple handle on the popular social media platform. Shot on iPhone demonstrates the capabilities of the iPhone camera functions and the content anticipated on the new @Apple Douyin handle will highlight some of the core features of the camera, while also providing inspiration and educational tips and tricks to followers, enabling them to elevate their own creative outputs through iPhone. The initial launch campaign aims to introduce Shot on iPhone to the Chinese market and inspire the audience to take part. Make everything you look at look amazing, with Shot on iPhone. It presents a challenge to viewers to try it for themselves, captioning the video “It’s your turn” and introducing the #ShotoniPhone hashtag to grow the international Shot on iPhone community within China.