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Top 6: June 29th 2022
Building on the successful launch of its ''Ridiculously late, ridiculously good'' campaign, Heinz ran a new full-page color press ad in over the weekend to congratulate HM Queen … read moreVictoria for her Golden Jubilee, which took place in June 1887 - 135 years ago. Just like Heinz Tomato Pasta Sauces, this latest execution, by Wunderman Thompson Spain, came ''ridiculously late'' by running two weeks after the celebrations for Queen Elizabeth II’s Platinum Jubilee. Kraft Heinz launched its new Tomato Pasta Sauces two months ago with a witty print campaign, also by Wunderman Thompson Spain, recognising how ridiculous it is that Heinz - which has been selling sauces and growing tomatoes for around 150 years - has not produced a pasta sauce until now. Since the original executions went live, the range of seven different tomato sauces has become one of the most successful launches in the category over the last five years in the UK*. The press and poster ads apologized for being 150 years late to the party.
read less...Kraft Heinz Head of Tomato Platform - New Ventures: Alexandra Bayet
Kraft Heinz Innovation and New Ventures Director: Caio Fontenele
Agency
Chief Client Officer: Jose Maria Piera
Account Directors: Natàlia Gasulla
Account Executive: Ariadna Vila
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