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SYNERGY Organic Kombucha: Begin Within
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The most important marketing tactic for a health-based brand is to convey the feeling you have when you drink their product. GT's Living Food first campaign 'Begin Within', created by creative agency Giant Spoon, highlights the transformative power of Synergy to first-time kombucha drinkers. To illustrate the probiotic health benefit of kombucha, the spot shows flora and fauna overtaking the urban world with each sip of Synergy kombucha — lotus blossoms and vines wrap around telephone poles, creep over pothole speckled streets, and climb up buildings — turning an inhospitable environment into a virtual garden of Eden.
Creative Project Manager: Rory Cook |
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