Ad Council: The Gentle Giant

Premiering today at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from the iconic Love Has No Labels campaign using real stories to showcase how acts of love can drive inclusion, equity and justice. Building on the campaign's longstanding effort to address bias, hate, and discrimination, the "Love Lives On" films show how individuals acted with love following instances of hate and injustice, including the murder of George Floyd, alarming rise in violence and harassment toward the Asian American and Pacific Islander (AAPI) community and the deadly 2016 shooting at Orlando’s Pulse Nightclub. At a time when over half (55%) of adults say race relations in the US are bad1 and Americans are looking for ways to act in meaningful ways, the new campaign has an opportunity to further spur movements that help build a more inclusive society and support communities who experience discrimination. Paying tribute to these powerful true stories and the ongoing work toward equity, “Love Lives On” aims to inspire and empower the public to take meaningful action that creates a more accepting and inclusive society across race, age, gender identity, sexual orientation, religion and disability.