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Zalando: Dress Code: Freedom
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For too many decades people in minority groups were shunned, called names, and criminalised. That’s why Zalando gave Pride pioneers a platform and shined spotlight on Finland's LGBTQ+ activists during Pride 2021. The stars of Zalando's 'Dress code: Freedom' campaign were human rights activists who fought for the rights of LGBTQ+ people at a time, when they could not fully express themselves and wear what wanted. Zalando gave them the opportunity to dress like they wanted to dress decades ago.
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