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In honour of the brand’s 50th anniversary, Popeyes is celebrating with a new signature chicken promotion, the return of its beloved Cajun Rice, and most notably a tearjerking new campaign showcasing 50 years of love lessons. According to one study by the Census Bureau, only six percent of married couples make it to their 50th anniversary. In honor of this massive anniversary, Popeyes invited five couples who also committed to love in 1972, to surprise their partners with a love letter and discuss their recipe for 50 years of love in a new video created by GUT Miami. Now, Popeyes is extending the casting call to all couples celebrating 50 years as the brand plans to celebrate a select group of crowd-sourced love stories. Oftentimes 50th anniversaries are celebrated in local publications as the milestone and couple’s love story is shared within their community. Popeyes is taking this tradition and elevating it to a grander stage as they look to shine the spotlight on couples who have stood the test of time in a timeless national newspaper.
Credits
Other credits
Client
Matt Rubin: Chief Marketing Officer
Alexandre Antonello: VP of Marketing
Patricia Pieranti: Head of Marketing Communications
Andrea Dufford: Senior Manager, Brand Communications
Kerry Lange: Senior Manager, Brand Communications
Emily Ciantra: Senior Manager Public Relations and Brand Communications
AGENCY: GUT MIAMI
Anselmo Ramos: Founder, CCO
Carmen Rodriguez: CCO, Managing Director, Partner
Ricardo Casal: ECD, Partner
Juan Javier Peña Plaza ECD, Partner
Fernando Ribeiro: Chief Strategy Officer, Partner
Christian Pierre: Chief Intelligence Officer
Joselyn Bickford: Head of Account Management
Jennifer Rangel: Account Director
Carolyn Martin: Managing Account Supervisor
Nathalie Moreira: Senior Account Executive
Renata Neumann: Head of Production
Morgan Flatt: Content Art Director
Tarahgee Morris: Content Copywriter
Buchun Jiang: Art Director Intern
Pablo Rosas: Director of Strategy
Anastasia Lara: Senior Strategist
Christopher Williams: Social Strategist
Cristina Cornejo Ayala Creative Manager
Junia Parodi: Creative Manager
Kristy Garcia: Social Project Manager
Carolina Perez: Project Manager
PR AGENCY: ALISON BROD MARKETING & COMMUNICATIONS
Lauren Bishop : Senior Vice President
Dara Schopp: Director
Kristin Martinez: Senior Account Executive
Mollie Birer: Account Executive
Kate Beeks: Account Coordinator
MEDIA AGENCY: HORIZON MEDIA
Bud Follet: SVP, Managing Director, Business Solutions
Jennifer Valentine: VP, Managing Director, Business Solutions
Michelle Futterman: VP, Director, Integrated Media Strategy
Ian Alers: Supervisor, Business Solutions
AUDIO HOUSE: Animal Music, Miami
Alberto Farinas: Executive Producer
Raul Garcia: Producer
Alberto Farinas : Composer
Raphaelle Thibaut: Composer
Paola Altamirano: Audio Engineer/Arrangement
PRODUCTION HOUSE: Untitled TV - Signature
Jillian Martin: Director
Kristin / Jim Evans: Co Founders Exec. Producers
Geoffrey Campbell: Exec. Producer
Denny Kennedy: Producer
Steven Mastorelli: DP
PRODUCTION HOUSE: m ss ng p eces - 50 Yrs of Love
Bryan Latt, Kelly Martin Exec. Producer
Rebecca Davis: Head of Production
James Graves: Producer
EDITORIAL & Post Finishing: Cosmo Street
Evette Covarrubias: Managing Dir / Exec Producer Exec Producer
Edwina Lantigua, Naomi Spiro Producers
Jeff Grippe : Editor, Anthem
Hugo Jordan : Editor, 50 Yrs of Love
Nico Crangnolino: Finishing VFX
Leo Lovera: Color - Moving Forward
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