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Skoda Fabia: Review Hacking
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In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyone's mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present 'Review Hacking'. A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in.
Advertiser Supervisor : Antoine Weil, Marie-Charlotte Bosvieux, Céline Hahn & Marc Salaud Related
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