Thesus: Boots on the Menu

Today, Canadian sustainable vegan footwear brand Thesus, in partnership with Toronto-based global creative agency Juniper ParkTBWA, announce the launch of 'Boots on the Menu', a community-minded campaign that celebrates the retailer’s bestselling Weekend Boot while supporting select local Toronto eateries. Thesus is known for its strong commitment to the environment and community. This collaboration aims to support local vegan and vegan-friendly restaurants that share the brand’s eco-conscious values by providing them with boots to include as a menu item. When a customer orders the boots via the online menu, the profits go directly to the restaurant. Thesus will also be promoting the restaurants on its social channels. The first two local restaurants participating in the partnership include Queen St West Asian-inspired vegan-friendly snack bar Three Monks and A Duck, and Animal Liberation Kitchen, a healthy vegan food and catering company in Riverdale. The partnership launches with a documentary-style video of Three Monks and a Duck, where we are taken through a day in the life of executive chef Mark Lee while he wears a pair of Thesus boots.