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Pringles: Darren


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As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity. The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000. To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it. Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK.
Credits Other credits

Client

Senior Director Kelly Rafferty

European Marketing Director Stephen Duggan

European Marketing Manager Aisling O’Hara

Senior Brand Manager David Juvany

Senior Digital Manager Roisin Devine

Digital Marketing Manager Stephen McSweeney

Senior Media Manager Gavin McGuinness

Media Specialist Louise Murphy

European Director - Content and Digital Chris Wildish

Marketing Operations Manager, EMEA Fergus Brady

Agency

President Laura Jordan Bambach

CSO Raquel Chicourel

Planning Partner Lee Barber

Senior Planner Gilliam Caldwell Dunn

Managing Partner Agi Varanyi

Group Business Director Tamsine Foggin

Account Director James Kenrick

Account Manager Danielle Webb

Project Manager Daniela De Lisi

Designer Tyrone Zall

Editor Ollie Flux

Artwork Nigel Miller

Console Partner Xbox

EMEA partnership lead Gordon Donald

MIAI brand partnerships Managing director Claudine Harris

MIAI brand partnerships Partnership manager Kali Ketchen

Game Partner Dovetail Games

VP of Marketing Keith Anderson

Head of Creative Services Roxy Francis

Assistant Producer Catriona Barber

Media Agency Carat

Planning Partner Greg Paterson

Client Director James Morgan

Senior Creation Manager Lauren Paterson

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