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Following an award-winning 2021, Reddit and R/GA have partnered once again to today launch 'Find your people' in the US and Canada. As Reddit’s latest marketing campaign – and first-ever US national TV buy – 'Find your people' draws its inspiration from Reddit’s 100,000+ communities, showcasing the amazing things that can happen when passionate people come together around things they care about. This campaign launched immediately following this year’s Cannes Lions International Festival of Creativity, where 'Find your people' was initially unveiled to attendees via out-of-home advertisements and featured throughout Reddit’s Explorer’s Club – a custom-built clubhouse for all festival goers. Last week, Reddit’s clubhouse hosted over 1,500 Cannes visitors, inviting them to dive into the platform’s most passionate communities and find their people. After an exciting and immersive first look at 'Find your people' at Cannes, Reddit is thrilled to bring this creative home to North America.
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Agency
VP: Bryan Gregg
VISUAL DESIGN: Hera Yeung
MOTION DESIGN DIRECTOR: Felipe Mahalem
VP, EXECUTIVE DIRECTOR, CREATIVE & INNOVATION PRODUCTION: Hana Newman
EXECUTIVE CONTENT PRODUCER: Dustin Freeman
SENIOR CONTENT PRODUCER: Alec Carrier
CONTENT PRODUCER: Laura Allin
ASSOCIATE CONTENT PRODUCER: Jon Hill
DIRECTOR, CONTENT PRODUCTION: Erica Jensen
SENIOR CONTENT PRODUCER: Patrick Gosse
SENIOR MECHANICAL ARTIST: Minjie Gao
SENIOR MANAGER, BUSINESS AFFAIRS: Natalie Roback
ASSOCIATE MANAGER, BUSINESS AFFAIRS: Daniella Cunningham
SVP, MANAGING DIRECTOR: Cara Watson
SVP, GLOBAL HEAD OF INSIGHTS: Christian Kugel
VP, EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas
GROUP STRATEGY DIRECTOR: Kaitlyn Frysztak
STRATEGIST: Erica Carin
DIRECTOR, MARKETING SCIENCES: Ricky Weina
GROUP ACCOUNT DIRECTOR: Parry Rominger
MANAGEMENT SUPERVISOR: Paige Poulsen
EXECUTIVE PRODUCER: Katie Cahill
EXECUTIVE PRODUCER: Keaton Wilson
EXECUTIVE DIRECTOR, PRDUCTION & OPERATIONS: Chris Forsythe
PRODUCER: Flor Merino
SVP, GLOBAL HEAD OF MEDIA & CONNECTIONS: Ellie Bamford
GROUP DIRECTOR, MEDIA & CONNECTIONS: Faviana Campbell
MEDIA SUPERVISOR: Jazmin Temores
SENIOR MEDIA STRATEGIST: Alice Wang
ASSOCIATE MEDIA STRATEGIST: Ezequiel Iglesias
ASSOCIATE MEDIA STRATEGIST: Josefina Raposo
LINE PRODUCER: Joseph Soutullo
EDITORIAL: Union Editorial
EDITOR: Karen Kourtessis
STYLIST: Arielle Antoine
CASTING: Elevator Casting
MUSIC: Found Objects
REDDIT
CHIEF MARKETING OFFICER: Roxy Young
HEAD OF BRAND MARKETING: Dong Chen
BRAND MARKETING SPECIALIST: Katie Ambrose
HEAD OF BRAND CREATIVE: Tavish MacLellan
SENIOR CREATIVE LEAD: Chris Potts
CANADA MARKET DIRECTOR: RJ Pauloski
CONTENT PRODUCER: Lisa Pertl
Partner Agencies
CAIRNS ONEIL (CANADA MEDIA STRATEGY & BUYING)
PRESIDENT: Devon MacDonald
COMMUNICATIONS DIRECTOR: Trish Irwin
DIGITAL DIRECTOR: Robert Nolan
DIGITAL SUPERVISOR: Lily Keung
JAW ADVERTISING (CANADA CREATIVE ADAPTATION)
PARTNER: Doug Walker
PARTNER, CREATIVE DIRECTOR: David Jones
SENIOR DESIGNER/SENIOR MOTION DESIGNER: Andy Kelly
SENIOR DESIGNER: Holly Truax
SALT XC (CANADA EXPERIENTIAL)
VP CREATIVE: Allan Regan
CREATIVE DIRECTOR: Lindsay Stransman
ART DIRECTOR: Benjamin Gehlen
DESIGNERS: Sarah Ellis, Iman Ghader, Natasha Hertle
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