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Crumpton Oaks cider: Straight Outta Crumpton
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Aston Manor and McCann bring attitude to the cider category with ‘Straight Outta Crumpton’
1st July 2022: Aston Manor Cider, makers of Crumpton Oaks cider, is taking to TV for the first time with an animated advert and original soundtrack to disrupt the cider category. Straight Outta Crumpton – a new take on rap group N.W.A’s iconic track “Straight Outta Compton” – has been written and produced by McCann Birmingham to tell the story of Crumpton Oaks and how their cider is produced. The animation and soundtrack pay homage to the music, whilst highlighting product truths in a fun and engaging way. The campaign will be on TV throughout July and includes VOD, OOH, radio, social media and Spotify activation. Media was handled by UM Birmingham. Adam Bodfish, Executive Creative Director at McCann Birmingham, said: “We wanted to create standout from category norms – orchards, apple picking, rolling countryside. And as Crumpton is a little different, we wanted to tell their story in a different way. With humour, wit and of course, music.” Calli O’Brien, Head of Marketing at Aston Manor Cider, said: “We’re really excited to be unveiling our first TV advert and raising awareness of our flagship cider brand. “Crumpton Oaks is a brilliant, award-winning cider, but we have a brand awareness challenge. We needed to work smartly to make Crumpton Oaks famous, quickly. The brief into McCann Birmingham challenged them to be brave, to be bold. It was now or never, and they have 1000% delivered on this.”
Designer: Michael Greenhalgh |
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