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To understand meme culture is to understand the society in which we live. Small doses of ephemeral, visual humor that became part of popular culture. According to theorist Richard … read moreDawkins, the meme is the smallest unit of cultural information that one human being can transmit to another and has the ability, like a virus, to spread throughout a social system. A meme is a complex network of visual, written and even oral culture contained in a small image capsule and there are currently people who are excluded within this circuit. In a context in which the world conversation revolves, among other topics, around the concept of a more inclusive society, OniriaTBWA and Skol decided to put this into practice, with the launching of “Meme +braille, diversión para todos”, the first meme’s museum for visually impaired people. On June 30, on World Social Media Day, SKOL opened the doors to this space designed for blind people, creating an inclusive platform for digital humor and an opportunity to experience networks in a fun and different way. The exhibition is specially designed so that they could touch, listen and understand what a meme is, responding to the belief that what amuses us must be for everyone.
read less...Responsibles for Skol: Bruno Yuli, Amado Adorno, Marcia Alarcon, Milagros Leon, Brenda Mercado.
Agency
CEO: Daniel Achaval
Account director: Yamile Miserlian
Account executive: Daniela Uriarte
Production Director: Pauli Jara
Agency Production: Pauli Jara
Production
Photo: Tetsu Espósito
PR Team: Lena Penner
Media: Brick
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