London & Partners: Let's Do London

London & Partners, the business growth and destination agency for London, has today unveiled a £2m multichannel campaign which aims to fast-track London’s recovery by attracting additional UK visitor spend to the capital. The push was developed in partnership with M&C Saatchi London, with media planning and buying by Wavemaker. Building on the success of the ‘Let’s Do London’ platform which launched domestically in 2021, the new UK campaign offers a fresh creative take and follows the launch of an international push in May 2022. The new campaign, which seeks to engage with UK travellers outside of London and the Home Counties, aims to supercharge London’s recovery post-pandemic by driving visitors to the capital, encouraging an increase in spend and footfall across leisure, retail, service, and cultural sectors. Creatively, the new ‘Let’s Do London’ push positions London as a must-see-right-now destination, showcasing the city’s unique mix of iconic and surprising experiences across a range of themes and evoking the ‘London feeling’ with moving and static images in a three-panel format.