Embed Video
Accenture Song has created a new campaign platform called ‘Nothing Can Do What a Soldier Can Do’, in its ongoing work supporting The British Army recruitment. The new line is being introduced in a 60-second hero film, which breaks on television and in cinemas on 1st July 2022, with work also spanning radio, OOH, online and social media. The new work is the next iteration of the long-running brand positioning ‘This Is Belonging’, developed in 2017, developed by Accenture Song together with Capita and the British Army. The new campaign platform encourages potential recruits to consider what the future British Army will look like by focusing on its position as one of the world’s most technologically advanced organisations, with a diverse workforce.
Credits
Other credits
Marketing Director: Nick Terry
Director of Markeing & Communications: Siobhan Penrose-Johnson
Senior Marketing Campaign Manager: Leanne Gregg
Marketing Campaign Manager: Jenna Rattue
Marketing Campaigns Manager: Jenna Ratue
Agency
Assistant Producer: Georgia Middleton
Managing Partner: Barbara Waite
Business Lead: Chris Cannell
Account Director: Alice Barnes
Account Manager: Telle Merotra
Planning Director: Rachel Quarmby
Creative Production Lead: Christina Lambrou
Planning Director: Rachel Quarnby
Production Manager: Dan Gay
1 st AD: Robert Blishen
Production Designer: Ricky Eyres
Facility Company: Green Olive Films
Exec Producer: Maria Kopanou
Production Manager: Babis Vlachodimitropoulos
Edit: Final Cut
Editor: Rick Russell
Producer: Nikki Porter
Asst Editor : James Stubbs
Asst Editor : Matt Gabzdyl
Post Production: nineteentwenty
Colourist: Kai Van Beers
VFX Supervisor: Bill McNamara
2D VFX Supervisor: Chrys Aldred
CG VFX Supervisor: Ben Revens
Concept: Grant Bonser
Senior VFX Producer: David Keegan
2D Artists: Jamie Stitson, Yanru Yin, Taylor Webber, Doruk Saglam, Matt Hutchins
3D Artists: Ben Thomas, David Rencsenyi, Dan Baiton, Lillian Robert, Greg Martin, Martin
Lanzinger, Sandra Guarda, Tammy Smith, Joe Baker, Ivan Tomovic, Luis Fos, Elena Schurkus,
Lucy Wright, Miles Tomalin
DMP & Environment Artist: Menelaos Per
Colour Assist: Jennifer Kerr
VFX Co-Ordinator: Lia Jacobs
Sound: 750mph
Sound Design: Sam Ashwell
Music Design: Sam Ashwell & Michalis Anthis
Sound Producer: Olivia Ray
OOH Production
Head Of Design: Simon Wakeman
Designer: Josh Lowe
Animator & Artwork: Sam Coyne
Studio Director: Mike Almond
OOH Production Company: LGA Management
Photographer: Nadav Kander
Digital Operator: Sam McElwee
Photographer assistant: Ian Kirby & Samy Weller
Producer: Vanessa Darling & Craig Shipman, Sally Hughes
Production Assistant: Tom Conant
