Mediabrands Content Studio Australia alongside Mediabrands Philippines, have partnered with The Glue Society and creative boutique Ravenous Mantis to create a new global platform and international film for RC Cola. As the world’s third-largest cola-company, RC Cola sought to cut through a heavily cluttered category with an internationally fun and relevant campaign. The ad, fronted by a meme-ably manic rabbit, sets out to challenge teens across the world to stop asking why, and start asking why not? The film takes audiences on a wild reimagining of four of the greatest moments in human history: The discovery of fire, the creation of the Pyramids, the invention of the Internet - and lastly the holy union of socks and sandals. And the story twists history to suggest that RC Cola mixed with a why not attitude was foundational to each pivotal, history-altering moment…
