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Web Film
Pony Malta / Sentiido: Love is Unstoppable
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Nearly 10% of the world’s population identify themselves as LGBTQ+. However, even today, being part of this community is criminalized in over 69 countries, where people can’t express their love freely. Therefore Pony Malta, a brand that is committed to encourage diversity, introduces #LoveIsUnstoppable. A campaign whose objective, from a standpoint of inclusion, is to make all expressions of love visible, encouraging people to tell their story through 'bugs' or 'glitches' in video games. The Non-profit organisation Sentiido joined this initiative reaffirming that, for young people, expressing love freely is part of recognising their identity and free development, knowing that 'only half (54,7%) of LGBTQ+ teenagers in Colombia have come out to at least one of their parents. Of these, only 25,2% received support from them, and 22,2% didn’t' stated Lina Cuellar, director at Sentiido. These numbers prove the importance of normalising expressions of love as something unavoidable for young kids that are part of the community. Pony Malta launched this initiative as part of the diversity and inclusion platform All Humans from Bavaria AB InBEV Colombia, looking to educate their own teams and other organisations about these topics, attempting to strengthen equity, representation, and diversity in communication campaigns nationally.
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