Motorola: Batwing 2022

Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, the “Batwing” in worlds and aesthetics referencing summer. Each of them managed to put their talent and their own interpretation of the M, the result being satisfying, modern and dynamic. We can see inflatable balloons, kites and even umbrellas taking the form of an M. The sound designer Santo was called upon to give life to the animations through sound.