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This summer the original champagne from Limoux, France, Faire La Fête, will spread joy to all. Starting with “Karens” (or anyone who needs a little more joy), with a bottle of … read morebubbles. Faire La Fête are launching a cheeky new campaign to spread more joy to everyone in America this summer. Starting with the most joyless, ‘Karens’. If your name is Karen or you know a ‘Karen’ or a ‘Ken,’ then soon you will be able to get yourself a bottle on Faire La Fête’s tab. The tagline ‘Très Joy’ speaks to the brand’s desire to spread joy to all. It’s all about less negativity and a whole lot more happiness. Because who doesn’t love French bubbles?! And with half the angry-making sugar of Prosecco and a third the cost of overpriced Champagnes, there is even more reason to celebrate and spread joy this summer. The playful film, produced by the Emmy award-winning creative agency MIRIMAR, directed by Biscuit’s Andreas Nilsson, shot in Europe, is kickstarting the campaign.
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Credits
Other credits
Client
Edward Holl, Chief Executive Officer
Andy Gibson, Chief Marketing Officer
Jackie Sylvester, Head of Marketing
Agency
John McKelvey, Founder
Luke McKelvey, Founder & Managing Director
Meredith Chase, Chief Strategy Officer & Partner
Mandy Wakimoto, Group Account Director
Mariola Bruszewska / Design Director
Dieter Lebbe, Head of Production
Lindsey Reynolds, Senior Project Manager
Christine Claussen, Business Affairs
Production
Marga Sarda, Canada Line Producer
Editing: Cut+Run / The Quarry
Ben Campbell, Editor (The Quarry)
Brady Fiero, Head of Production (Cut + Run)
Trevor Clifford, Producer (Cut + Run)
Color: Primary - MakeMake Entertainment
Daniel De Vue, Senior Colorist
Jenny Bright, Producer
Thatcher Peterson, Executive Producer
Music & Sound Design: Barking Owl
Kelly Bayett, Creative Director
Mike Franklin, Lead Mixer & Sound Designer
Beau Manning, Assistant Mixer
Ashley Benton, Executive Producer
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