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Faire La Fete: Tres Joy
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This summer the original champagne from Limoux, France, Faire La Fête, will spread joy to all. Starting with “Karens” (or anyone who needs a little more joy), with a bottle of bubbles. Faire La Fête are launching a cheeky new campaign to spread more joy to everyone in America this summer. Starting with the most joyless, ‘Karens’. If your name is Karen or you know a ‘Karen’ or a ‘Ken,’ then soon you will be able to get yourself a bottle on Faire La Fête’s tab. The tagline ‘Très Joy’ speaks to the brand’s desire to spread joy to all. It’s all about less negativity and a whole lot more happiness. Because who doesn’t love French bubbles?! And with half the angry-making sugar of Prosecco and a third the cost of overpriced Champagnes, there is even more reason to celebrate and spread joy this summer. The playful film, produced by the Emmy award-winning creative agency MIRIMAR, directed by Biscuit’s Andreas Nilsson, shot in Europe, is kickstarting the campaign.
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