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RuPay: RuPay HOWZZAAAT 45 sec
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To launch RuPay’s on-the-go benefits and how you can’t help but admire them, we launched a campaign with three key characters - an umpire struggling with cash payments, a non-striker batsman who knows how incredible RuPay is, and who takes it upon himself to educate our umpire on it, and Ishant Sharma, one of India’s fastest bowlers, who tries to catch the umpire’s attention with the loud and creative appeals of ‘Howzzaaat!’.
What made more noise – RuPay or Ishant’s loudest appeal since 2008 – is yet to be determined.
Group CEO & Managing Director - Aditya Kanthy |
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