Canesten, the intimate health brand expert, has launched a new iteration of the 'Vagina Academy' - its global brand social purpose platform to help set people free from shame and … read morediscomfort - in the UK with 'The Truth, Undressed', an education-at-scale programme showcasing the truth about vulval and vaginal anatomy and health. 'The Truth, Undressed' teaches the reality of how our bodies look and behave, with unprecedented access to the naked truth, helping young people become more informed and better armed to spot and address concerns to their own intimate health.
Agency: AnalogFolk, London
The programme includes a dedicated educational microsite and social media awareness videos created by Canesten, plus free, comprehensive lesson plans that have been developed in collaboration with national body The PSHE Association, which teaches 11–18 year olds about vulval and vaginal anatomy and health. Available for the first time as a UK national curriculum resource, the new content includes accurate, diverse and non-sexualised photography of vulvas, pubic hair and true-to-life depictions of vaginal discharge intended to break down stereotypes and stigma and free people from shame and discomfort. The collection of photographs were captured by photographer Sophie Mayanne, best known for shooting Mothercare’s award-winning ‘Beautiful, isn’t she?’ campaign and personal project ‘Behind the Scars’.
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