Digital Boost: Make the internet work for you

The internet is a pretty big place. Filled with all kinds of weird and wonderful things. You know what’s not there though? A significant portion of Aotearoa’s small businesses, the backbone of the national economy.
Digital Boost is a comprehensive initiative to help upgrade the online presence and digital literacy of small business owners in every corner of the country.
‘Make the internet work for you’, puts small business owners in control. From custom casket makers in the big smoke, game-changing dairy farmers down south and alpaca breeders in the far north, the campaign included an eclectic cast of business owners along the way, each with their own unique story of how Digital Boost has helped them harness the power of the world wide web.