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Kia: Graduation


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Creative agency INNOCEAN Berlin celebrates Kia’s ongoing move into the world of electrification with a campaign that not only strengthens the Niro’s strong legacy, but also reinforces the brand's message: everything Kia does should inspire people and help bring their ideas to life. To highlight the Niro as the family of models that has always been able to package new technology in the right ways for its customers, the ‘Make way for wonderful’ campaign was launched with two films that use emotional storytelling, proving how EV technology and advanced features in the Niro can inspire more wonderful moments in peoples' lives. Directed by Marcus Söderlund and produced by Iconoclast, each story focuses on one of the Niro’s advanced features. In ‘Message’, thanks to the Niro EV’s electric battery the car's Vehicle-to-Device feature enables the campaign’s protagonist to make a grand gesture for his departing girlfriend. In ‘Graduation’, we follow the protagonist once again as he is running late for a graduation ceremony. Thanks to Remote Smart Parking Assist he manages to make it on time.
Credits Other credits

Client

Marketing Director: David Hilbert

General Manager Communications: Dante Zilli

Senior Manager Communication: Eric Frost

Manager Campaigns: Ana Feiereis

Specialist Campaigns: Ruxandra Illiescu

Agency

Chief Operating Officer: Jonathan Hill

Business Director: Alessia Bellini

Account Director: Stefan Saraginov

Account Manager: Maria Klatte

Sr. Account Manager: Min Kyung (MK) Park

Head of TV : Fabian Barz

Senior Art Buyer: Julia Kremer

Production

Director & DoP Productsnippets, Running Footage: Thomas Kuerzl

Post Production

Post Production: Pirates'n Paradise

Offline edit TVC: Ben Camy

Offline edit Digital assets: Benjamin Kempe - Pirates 'N Paradies Berlin GmbH

Grading TVC: CHEATIT Toby Tomkins

Grading Digital assets: Berkan Ustalar for Pirates 'N Paradies Berlin GmbH

Online: Pirates 'N Paradies Berlin GmbH

CGI: bEpic GmbH

Music Composition

Music Production: Lisa Nordström AB - GÖTEBORG

Composer: Lisa Nordström

Publisher: Lisa Nordström AB - GÖTEBORG

Song-Title: KIA NIRO EV SG2 MAKE WAY FOR WONDERFUL - MESSAGE, KIA NIRO EV SG2 MAKE WAY FOR WONDERFUL - GRADUATION

CONTACT: Iconoclast

Photography / Stills

Photographer: BAM Photographers

Represented by: Kai Tietz

Production

Production Company: Sonda Productions

Executive Producer: Werner Dürsteler

Production Manager: Enrico Pillay

Post Production

Post-Production: Digitales Leben, The PostClub

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