Interactive ad: Absolut: IN AN ABSOLUT WORLD... YOU'D HAVE A DIRECT LINE TO THE TOP

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

This site is part of the Absolut campaign 'In An Absolut World' and the brief was to create a viral component of the site to lead people in to vote on visions of a better Australia. TequilaAustralia took the thought of In an absolut world and figured that In an ideal world people would like to see what Australia's newly elected prime minister gets up to in his day to day life around the office. They let the user view Kevin Rudd's actions throughout the day, showcasing a host of local in-jokes about Rudd, including eating his own ear wax. People can prank call him, order him Chinese food and also email him directly to let him know what they think about the way he's running the country. The site went live last week and has already had a good response with media interest.