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UBank: Sally
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Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY. The campaign highlights the brand’s redefined brand proposition and its promise to help the next generation of Australians be more successful with money. This is the first work to launch in market since whiteGREY was appointed as ubank’s lead brand and creative agency, following a competitive pitch in late 2021. The launch of the new brand platform, “That’s How You Money”, follows the product campaign launch that went to market early-June across programmatic and selected ATL channels
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