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UBank: Sally


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Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY. The campaign highlights the brand’s redefined brand proposition and its promise to help the next generation of Australians be more successful with money. This is the first work to launch in market since whiteGREY was appointed as ubank’s lead brand and creative agency, following a competitive pitch in late 2021. The launch of the new brand platform, “That’s How You Money”, follows the product campaign launch that went to market early-June across programmatic and selected ATL channels
Credits Other credits

Client

Chief Executive Officer: Philippa Watson

Chief Product and Growth Officer: Andrew Morrison

Head of Growth: Sebastian Paulin

Growth Director, Brand Campaigns & Sponsorship: Nic Lloyd

Growth Director, Lending: Emily Barnick

Agency

Chief Executive Officer: Lee Simpson

Chief Strategy Officer: Simon Wassef

Strategy Director: Brooke Thompson

Group Account Director: Natalie Robinson

Account Director: Charles Todhunter

Account Manager: Enid Sung

Integrated Producer: Sean Ascroft

Production

Editing: The Editors

Editor: Mark Burnett

Casting: Danny Long Casting

Film Post Production: The Editors

Online: Stu Cadzow

Sound Production: Katrina Aquilla @ Massive Music

Publishing: Universal/Music Mill/Bruce Tweedie

Music: San Cisco/Big Sync Music/Michael Szumowski

Photography: Toby Burrows @ The Kitchen

3D & Retouching: Electric Art

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