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EPIC The Irish Emigration Museum: This Is Not Us


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As per search engine trends, the most common assumptions about Irish people are that they like fighting, drinking, potatoes and holding grudges. The campaign created an imaginary character ‘Paddy McFlaherty’ based entirely on these negative perceptions. EPIC The Irish Emigration Museum however believes #ThisIsNotUs and thinks you should pay them a visit if you disagree.
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