Walmart: If You Walmart You Know, 1

Building off Walmart's Olympics ad earlier this year, the retailer is doubling down on sharing stories that show how Walmart is helping customers Live Better. Our approach- 'If You Walmart You Know' - is an idea that all starts with value and our commitment to low prices, because saving money is living better to our Customers.  At the same time, it is a body of work that champions the Walmart Customers - the people who know and prove every day how to save money & live better. The campaign, which will span broadcast and digital channels, exemplifies the ways that our customers save in the everyday moments that matter most like going back to school, getting ready for college and shopping for groceries. The campaign has been created by FCB Chicago and Publicis New York.