SAE Summer Camp: Swing

SAE UAE is the number one choice for creative media education in the UAE with professional bachelor degrees and short courses in various in-demand disciplines.

In lieu of the long summer break, they've launched a series of practical and fun bootcamps in filmmaking, game development, graphic design, music production and 3D animation in order to offer a fun learning experience to teens. These camps will not only help them get a feel of a creative career, but also help them develop their creative skills while enabling them to take an informed decision when it's time to choose a career.

So, we created a graphic campaign that combined distinctly identifiable summer elements with easily recognizable visual cues of the courses.