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APSI: Heavy Silence
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A Heavy Metal Band performed inside a poll to show how death by drowning is incredibly silent. In Portugal, drowning is the second leading cause of accidental death among children and young people, a phenomenon that has already caused 274 deaths in recent years. The question is: if a heavy metal band can't make itself heard inside a swimming pool, can a child do it? This is the idea behind the campaign created by Havas Portugal for APSI (Portuguese Association for Child Safety). This summer, join your voices to warn of this silent enemy.
Client: APSI Related |
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