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Loto-Québec Casinos: We’re All Play
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A new creative platform for Loto-Quebec Casinos 'We're all play' has launched. With this initiative created and developed by Cossette, the organisation wants to better reflect its true essence by showcasing all its entertainment offerings. With a nod to the worlds of fashion and film, the platform highlights the immersive experience of being at a casino-from the wide selection of games and first-class restaurants to incredible shows, bars and dance floors. To bring this festive world to life, Cossette worked with Ivan Grbovic, the internationally celebrated Québec director of the masterpiece Drunken Birds, who proudly represented Canada at the Oscars. The centrepiece of the campaign is a video starring three larger-than-life characters about to have an epic evening at the casino.
Clients: Marie-Claudel Lalonde, Jean-Michel Guay Dagenais, Claude Dupuis |
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