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Direct Marketing

Tanishq: Ring Size Calculator


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The brand created a plug-in 'The Ring Size Calculator,' under the Tanishq App
with the help of Google Lens and Machine Learning. The consumers had to place an existing ring, of correct fit, under the scanner of the plugin. Let the app calculate the precise size of the ring. AR suggests available designs to the consumer, based on the detected ring size. Deliver the chosen ring at the doorstep of the consumer, to enable a greater number of engagements during the lockdown.
Other credits

Design:

Janardhan Nataraj

Saloni Agarwal

Radhika Nataraj

Shraddha Waigankar

Rashad Ahmed

Prity Pal



Content:

Mansoor Jamal

Debdatta Bajpai

Dharini Kumar

Arjun Raj



Business:

Ken Sekhar

Amitabha sutradhr

Priya Thomas

Anvita Arora

Ayesha Ohri

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