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Direct Marketing
Tanishq: Ring Size Calculator
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The brand created a plug-in 'The Ring Size Calculator,' under the Tanishq App
with the help of Google Lens and Machine Learning. The consumers had to place an existing ring, of correct fit, under the scanner of the plugin. Let the app calculate the precise size of the ring. AR suggests available designs to the consumer, based on the detected ring size. Deliver the chosen ring at the doorstep of the consumer, to enable a greater number of engagements during the lockdown.
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