Jardim Sonoro: Jeff Mills

Electronic Music Festival “Jardim Sonoro” challenges an AI Visual Platform to imagine the unimaginable for this year’s launching campaign.


In a year that marks the return of the festival in a physical format, Lisb-on flourishes with a new name - Jardim Sonoro - and with a new concept 'Blended with nature'. Even more camouflaged and merged in nature, the festival gains oxygen and a new breath, moving its roots to the Keil do Amaral Garden in Monsanto, the lung of Lisbon and an idyllic natural stage for the emergence of new flora.
This makes it hard to predict everything that is coming as it is difficult to idealize an even more natural symbiosis of this year's lineup with a new environment, in a new Garden.
Thus, in the inability to rationally conceive what is to come, we challenged technology to imagine what the unimaginable Jardim Sonoro 2022 will be.
So, this was born, one of the first campaigns that uses Mid Journey, an advanced visual artificial intelligence platform that, responding to keywords entered and sown by us, gives a creative and unique graphic output.

What we were faced with at the end of this experience, portrays and illustrates a challenge that proved to be too humanly complex even for the most avant-garde technology. But we leave this assessment to the discretion of each one, in the discovery of each piece that we are now starting to reveal, having only one well-rooted certainty: ‘You can’t imagine Jardim Sonoro Blended with Nature’.