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Quill.com: Listen
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Actor-writer Zach Woods delivers some quick-witted reminders on why you should never settle, making his commercial directing debut with a pair of smartly imagined vignettes for Quill.com. Created by Denver-based agency Fear Not, the :45 spots amp up the levity by turning a little aggravation on its head. Playful and peppery, “Listen” recants one woman’s experience after using a coupon to book a session with an infuriatingly perplexing massage therapist. Putting a fine point on the dangers of settling, the delightfully silly interplay between the actors highlights the value of having service representatives that actually listen to you. “Coupon” is a story about the deceptive fine print, wherein a shady photographer specifies that a voucher for a free family portrait is actually valid only for a snap of a single family member. As three-fourths of the unit are dismissed in various ways, the point is driven home: there’s nothing misleading about the legitimate coupons offered daily via Quill.com.
Audio & Mix: Earhole – Chicago, IL Related |
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