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Zalando: Disciplined
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Sticker Studios teams up with Zalando to showcase its new running range. A beautifully shot film with the help of the joint fastest man in Europe, Jimmy Vicault, alongside inspirational Italian distance runner Yeman Crippa and Parisien runner Mathilde Draeger, the team created a series to inspire more people to get out and run as part of the Zalando Run Club campaign, whilst showcasing the brand’s newest running range. The story here of Yeman Crippa is particularly inspirational. Ethiopian-born, he tragically lost his parents at the age of five and was sent to an orphanage. Adopted by Italian parents in the hope of giving him a brighter future, he took two years to learn the language before telling his new family that he had siblings still in Africa. On hearing the news, his adopted family also adopted his siblings. Yeman alongside his brothers then discovered running and it changed their life. He’s now one of the world’s premier 5,000 and 10,000m runners. Three episodes shot in Venice, Paris and the Italian Alps to stunning effect and to be utilised across multi-channel platforms.
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