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New Heinz Pasta Sauce UK: Ridiculously Late. Ridiculously Good, 2
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Heinz, the iconic brand and tomato experts established in 1869, made consumers wait more than 150 years for a tomato pasta sauce. It has also been more than 150 years since the beautiful sport of football was invented by the English, who have now finally won the European football Championship. Created by Wunderman Thompson Spain, the communication platform ‘Ridiculously Late. Ridiculously Good’ was used to launch the new range of Heinz Pasta Sauces. It appeared for the first-time last February across press, OOH, digital TV and social. Since launch, the brand has continued playing on their creative concept with contextual advertising, in a series of reactive content to the news agenda in partnership with Wunderman Thompson, Wonderland Comms and Carat Media. Yesterday, after another very long wait, the brand jumped into the social conversation with digital ads celebrating England women’s national football team winning the championship and today it has published an ad in The Sun celebrating the ‘Ridiculously Late, Ridiculously Good’ result for the nation.
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