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Currys, the UK's leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues' expert knowledge and the lengths they will … read morego to when there's a tech question to answer. The first three ads in the 'No questions unanswered' campaign, created in partnership with AMV BBDO and Spark Foundry, are focused on laptops, coinciding with the back-to-school and university season. From taking a trip to the famous El Capitan in Yosemite to test out remote working capabilities, to heading to Paris to teach an art class, nothing is too much trouble: Currys’ tech experts will always go the extra mile to answer customer questions. As a first for the brand, virtual production was used to transport colleagues to a location in France to teach an art class, up a mountain in the United States for some remote working and into the kitchen to set up a side hustle, Curries by Currys. Travelling virtual miles, from sign off to shoot, the work was produced in three weeks.
read less...Client name: Corin Mills
Client name: Ernest Osafo
Agency
Planning Team: Matt Hardisty
Account Team: Alex Bird, Annabel Jerome, Jonny White and Kenza Chakib
Media Agency: Spark Foundry
Production
Edit: Maia Lloyd and Nazy Hashemi
Post-production: Flare Production
Sound studio: Jack Patterson @ Wave Studios
Audio Post-production: Wave Studios
PR agency: M&C Saatchi
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