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Tony Yacenda directs the latest work for Sprite, a quick-hitting, visually surrealist spot featuring NBA stars Trae Young and Anthony Edwards. Tony skilfully honours the metronome, constructing a comedic timing that serves as the spine of the film. Created for Sprite's bottle rebrand, the spot showcases Tony's expert ability to pull authentic performances out of non-actors, playing to Trae and Anthony's natural strengths and charisma.
Agency: Majority
Tony even pays homage to the old Drake 'The Spark' Sprite commercial as Anthony’s face disassembles while standing in a recording studio. With eye-popping visual effects, a quick cadence, and a perfectly casted duo, the spot is effortlessly fun and, after over 60 years of Sprite’s green bottle, certainly does justice to the new bottle rebrand.
Credits
Other credits
Client: Sprite
Director, Creative Strategy: A.P. Chaney
Senior Manager, Creative: Atira Rochester
Senior Manager, Creative Production: Rebecca Smith
Creative Manager: Chris Keyes
AGENCY: Majority
Founder: Omid Farhang
Founding Partner: Jorge Hernandez
Associate Account Director: Snigdha Villasencio
Senior Designer: Lonnie Garner
Production Company: Smuggler
Head of Production: Alex Hughes
Production Supervisor: Magen Small
Commercial Coordinator: Liv Higgins / Michelle Ryman
1st AD: John Scott Wilson
Production Designer: Vince Tatum
Casting Directors: Jeremiah Stephenson (Stillwell Casting)
Stylist: Metta Conchetta
Editorial: Cosmo Street Editorial
Executive Producer: Yvette Cobarrubias
Head of Production: Marie Mangahas
Post Producer: Erica Headley
Editor: Justin Travato
Assistant Editor: Chris Rente
Assistant Editor: Tony LaRocca
VFX: MATHEMATIC
Executive Producer: Hadi Dahrouge
Creative VFX Supervisor: Yann Aldabe
VFX On Set Supervisor / Producer: Dan Karp
VFX Producer: Alan Portillo Moro
Concept Art: Quentin Collombet
Lookdev/Lighting: Orlane Brouillet & Renata Marval
Rig: Christophe Petit
Animation: Ruben Cohen
3D Artist: Anaïs Sassatelli
Digital Double: Arnaud Richir
Compositing: Nicolas Kermel, Vivien Ebran & Leo Kiner
FX Artist: Djelloul Bekri
Flame: Clément Germain
Music Composition and SFX: Beacon Street Studios
Composers / Partners: Andrew Feltenstein & John Nau
Executive Producer/HOP: Leslie DiLullo
Senior Mixer/Sound Designer: Rommel Molina
Mix Assistant: Kerri Shak
Mix/SD EP: Kate Vadnais
Color: Apache Color
Executive Producer: Stefanie Schaldenbrand
Producer: Christina Caldwell
Colorist: Quinn Alvarez
Finishing: The End
Lead Flame Artist: Shinya Sato
Producer: Maura Murphy
Head of Production: Cara Flynn
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