Ivory Coat: Pet Health Magazine

Aussies love to live a fit and healthy life, so when it comes to looking after our pets, why should it be any different? Pet Health Australia is a first of its kind. A magazine filled with tips, tricks and articles to get the most out of a pet’s life, allowing them to become as healthy as you. The magazine, produced by The Royals for Australian-made natural pet food company Real Pet Food's Ivory Coat brand, builds on the agency's strategy of showing the benefits of diet for pets in a way pet owners can relate to.

All content for the 64-page pet lifestyle magazine was written, produced, photographed and designed by The Royals Content Engineering Studio, the independent agency’s content arm, in partnership with the Pet Care experts at Real Pet Food.

With a print run of 10,000 and articles including the golden rules of pet exercise, what to ask your vet, and entering the pet tech world with the latest technology from the Petaverse, Pet Health magazine is being distributed through selected specialty retailers and this month’s Dog Lovers Show.