TV ad: Drench: Brains

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Top 6: May 21st 2008

Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI&Partners London, which builds on its positioning around mental hydration. Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated. The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water. Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.

Category Drinks, non-alcoholic
Client Britvic
Agency CHI&Partners London
Production Rattling Stick
Country United Kingdom
Uploaded 14 May, 2008

Credits

Director
Ringan Ledwidge
Executive Creative Director
Ewan Paterson
Producer
Sally Humphries
Art Director
Ewan Paterson
Copywriter
Ewan Paterson
Agency Producer
Ben Clark
Photographer
Director of Photography - Ray Coates
Designer
Production Designer - Nick Foley Oates

Other credits

Editor - Richard Orrick @ Work Post

Post Production - The Mill

Post Production producers: Gemma Smith & Laura Brooks

3D Animators: James Sindle, Jesus Parra and Josh Fourt-Wells

VFX supervisors on shoot: Hitesh Patel & Rich Roberts

Flame Ops: Barnsley

Audio post-production: Aaron Reynolds @ Wave

Puppet Maker: John Roberts @ Puppet World – www.puppetcraft.co.uk

Lead Puppeteer: Ronnie Le Drew – www.ronnieledrew.com

Pupeteers: Sarah Wright, Sue Dacre & Libby Granger

Strategic music consultant: Dave Bartram @ The Band Brand Association

Track: ‘Rhythm is a Dancer’ by SNAP courtesy of Luma Music, Universal publishing and Warner Chappell publishing.

Drench: Brains

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Drench: Brains

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