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Nissan United: Cornering With You
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Nissan Canada has launched an adventurous new campaign that marks a shift in how the vehicle manufacturer typically comes to market – moving towards building Nissan as an overall brand rather than focusing on individual vehicles in its line-up. Nissan Canada developed a campaign made by Canadians for Canadians, alongside the brand’s long-standing partner, Nissan United, Juniper ParkTBWA’s integrated bespoke agency team for Nissan. The campaign’s video asset, which showcases Nissan’s Sentra, Rogue, all-new Nissan Z, and Super GT, also demonstrates the brand’s connection to Canadian motorsport by bringing the audience into a Nissan 'multiverse'. First, we see an everyday driver taking a corner in her Nissan Sentra, which then cuts to a split screen of Nissan Sentra Cup driver, Valérie Limoges, 'cornering with you'. This theme continues throughout the video, with scenes of exceptional everyday driving performance showcased alongside the motorsport inspiration behind them.
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