Specsavers: I Don't Go

‘I Don’t Go…’, is the next iteration of the Specsavers ‘Should’ve 2:0’ campaign, to highlight its home visits service and drive brand reappraisal.

A playful take on the iconic ‘Should’ve gone to Specsavers’ campaign, the new advert centres on the tagline ‘I don’t go to Specsavers…they come to me’, to bring greater inclusivity to the brand offering.

As Specsavers’ first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recent 'Out Of Order' spot for Specsavers, featuring a short-sighted delivery driver.