Mobile Device: Set Your Fingers Free

Even though HTC designs and manufactures 90% of the world's smartphones for
brands like Palm, HP, and co-developed Windows Mobile with Microsoft, in America
HTC was an anonymous behind-the-scenes maker of mobile carrier-branded phones.
For the launch of HTC in America, this film follows a pair of fingers on a playful journey,
highlighting the possibilities at your fingertips when armed with a powerful and intuitive
mobile touch phone. The fingers seemingly finish their trip when they arrive at an HTC
Touch, one of HTC's newest touch phones. But alas, their journey continues on the
screen of the HTC device.

It is about the experiences and the freedom these devices give us. It goes way beyond wireless data speeds and the specific technologies. It’s about how smart devices, like the HTC Touch, fit into the lives we are already leading.” Adam Chasnow, creative director at 180 Amsterdam