 |
Embed Video
Would you rather read an ‘unputdownable Scottish detective thriller’ like Old Bones Lie, or perhaps ‘a page-turning murder mystery’ like A Lethal Deception, than the latest high-brow … read morefiction or heavy biography? Then Kobo Plus might be for you. The eBook subscription service is urging readers to fight back against ‘book shaming’ in a new campaign from Toronto agency The Garden called ‘Be a Reader, Not a Follower.’ Rather than touting Kobo Plus as home to the types of books that dominate critics’ annual best-of lists, the campaign leans hard into the service’s reputation as the home of hundreds of thousands of indulgent, binge-worthy titles from genres like murder mystery, erotic fiction, and paranormal fiction, and celebrates the readers who indulge in them. That includes titles like Bree Dahlia’s 2017 Love, Luck and Clusterf*ck, which is the centrepiece of the campaign’s 30-second hero spot. The spot follows a woman joyfully reading the novel on her Kobo in a variety of locations. However, each time she attempts to inform curious by-standers of the book’s NSFW title, the ‘offending’ word is bleeped out by nearby sounds such as an espresso maker, a hairdryer, or jackhammer.
read less...Client
Chief Marketing Officer: Marianne Hamilton
Director, Brand & Product Marketing: Lindsay Gray
Agency
Chief Strategy Officer: Shari Walczak
Managing Director: Dic Dickerson
Strategy Director: Jenn Munoz
Design Director: Adriana Ivory
Senior Designer/Illustrator: Elijah Kamran
Animator: Kathy Tidy
Business Lead: Reuben Greenspoon
Project Lead: Soraya Bendaba
Studio Director: Jamie Morren
Project Lead/Digital Strategist: Julia Zammit
Production
Production Designer: Jason MacIsaac
Location Manager: Lance Creighton
Edit
Editorial Company: Rooster Post Production
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Sonny Atkins
Post Production
Post Production: The Vanity
Flame Artist: Kaelem Cahill
Colour: The Vanity
Colourist: Andrew Exworth
Audio House: Berkeley Inc.
Creative Director: Jared Kuemper
Casting
Casting Company: Mann Casting
Casting Director: Steven Mann
Media Agency
Media Agency: Cairns Oneil
Managing Director: Tim Hughes
Communications Director: Jennifer Blenkhorn
Communications Planner: Olivera Dragojevic
Digital Manager: Rachel Schmidt
Communications Coordinator: Kaitlin Irving
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
