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Captain Morgan: Spice On
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Captain Morgan today launches the first installment of its new global ‘Spice On’ campaign. The digital first campaign – the first to reflect the brand’s new global ‘Spice On’ positioning - will run on social, digital and TV and is voiced by BAFTA-winning presenter, chef and MC, Big Zuu. As consumers all around the world are seeking more fun and more freedom to authentically express themselves, the campaign celebrates the power of people just being themselves and bringing their own ‘spice’ to the table. The 20 second ad sees groups of friends bringing their own individuality and bold tastes to life as they hang out and put their own twist on how to enjoy Captain Morgan. From unexpected twists - a Captain Morgan & Cola ice cream float - to the unique - as a flavourful complement to chicken wings. Each individual take on the drink is celebrated, with the voiceover affirming ‘however you spice, spice on.’
Post Production: ETC Related |
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