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Blue Cross of Idaho: Mountains
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How do you film in a state which is largely inaccessible by car? A new campaign for Blue Cross of Idaho by creative agency Langrand and production company Picture North sought to capture Idaho’s people and remote terrain, including the miles of protected forests, iconic mountain ranges, and flowing rivers, most of which are inaccessible without a plane or raft. Fortunately, Picture North’s director and pilot, Henry Behel, could provide the solution for this logistical challenge. Behel, who got his start shooting commercials for airshows and the U.S. Air Force, saw an opportunity to launch the creative to new heights. As someone who has piloted his own personal backcountry trips in the state, he knew the moments could be breathtaking. He utilized his skills to capture stunning aerial cinematography as well as shine some of the spotlight on the everyday pilots who live in Idaho.
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