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Sparklight: Keep Up
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The pandemic intrinsically changed how Americans live each day, from how we shop and work to how we communicate and connect with others. We’ve become more savvy, empowered, and confident with technology’s ability to help us accomplish our goals. But this is all reliant on steadfast connectivity. At Sparklight - a leading broadband communications provider accessible throughout the US – internet service is not just a utility that delivers a reliable and fast online network, but an experiential connector that transcends and empowers users to immerse themselves in whatever makes them happy: family, work, or entertainment. In a new campaign developed in partnership with Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, Sparklight showcases its ability to enable boundless opportunities. Launching this week, the lead 60-second spot, “Keep Up,” showcases a young boy utilising high speed connection to create and publish a self-made film, which goes viral, rockets him to success and generates even further demand for a strong connection. Whether a large business, budding influencer or a new filmmaking sensation, the need for a strong connection is one we can all relate to.
Group Account Director: Regan Swegle |
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