Fiverr: Expand Your Team

Fiverr International Ltd., the company that is revolutionising how the world works together, has announced the release of a new hero campaign, 'Team Up.' The new set of ads are a first for the company, as it targets much of its marketing and advertising to focus on mid to large sized businesses. The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability. The ‘Team Up’ hero video, directed by Great Guns' Tal Zagreba, leads viewers into an office setting where employees are celebrating a farewell party for Marco - who turns out to be a remote freelancer on Fiverr and not an in-office employee. The concept and creative for 'Team Up' was developed in-house from Fiverr’s creative team, a company-first compared to its previous brand campaigns, with additional assets provided by Fiverr talent.