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Vinge: Dude Diligence
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Gender equal companies are usually more profitable. Still most Swedish companies have more men than women in leadership roles. Vinge, one of largest business law firms in the Nordics, wants to do something about this. Last year the Swedish law firm helped clients with mergers and acquisitions worth 52 billion EUR. In this process they inspect all legal matters and assets of the company that their clients are buying or doing a merger with. It’s called due diligence.
Together with the Swedish creative agency anr+1 they created an addition to this process called Dude Diligence – a look at the gender balance in the board, the senior management team and in other key roles of the organization.
Kristian Sjöholm, Head of marketing and communications, Vinge |
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