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Fire Protection: Fire Protection - BBQ
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With climate change intensifying Europe's summers, there have been wildfires across much of the continent during the last few weeks. But the climate isn't always to blame or, at least, not solely, as this new campaign from The Newtons Laboratory Athens shows.
Human negligence is the main cause for wildfires in Greece, a fact highlighted in this four spot campaign for the Ministry for Climate Crisis and Civil Protection, directed by Gregoris Rentis through Topcut Modiano. The stylish and impactful campaign urges people to not underestimate the power of fire, especially during the firefighting season.
Client: Ministry of Climate Crisis and Civil Protection Related |
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