NuFACE: Find Beauty In The Current

Independent creative agency, Burns Group, and NuFACE, global pioneers in at-home microcurrent skincare, announced today the launch of the brand's first global ad campaign, 'FIND BEAUTY IN THE CURRENT', in support of NuFACE's latest innovation and brand relaunch. The campaign flips the traditional anti-aging/problem-solution skincare narrative on its head, by focusing on women being in control to shape the future they want to see, setting their own terms for beauty, ageing, and skincare through tech-enabled microcurrent. 'FIND BEAUTY IN THE CURRENT' follows Burns Group’s insight and strategic work for NuFACE, including close collaboration with hundreds of highly-invested, luxury skincare enthusiasts through its BrandInformers practice, who helped identify the emotional insight for the brand as well as the game-changing reason to buy NuFACE: NuFACE goes where traditional skincare can’t – THE MUSCLE – to tone, lift, and contour for results you can see in just five minutes a day and overtime.