Perkier Bars: Transformer

You don’t need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that’s super dedicated to doing you and the planet good, while being seriously tasty. Perkier only uses ingredients that are plant-based and nutritionist-approved - full of protein, fibre, vitamins, energy, good for your gut and so much more - packaged with 100% recyclable materials, carbon neutral, committed to no palm oil, and because they’re a British business, donate to food banks up and down the UK. In fact there are so many reasons that Perkier bars really are so good, you don’t have to be. The campaign taps into the moments of people who desperately take wellness and sustainability to the extreme with hilarious consequences. As anyone who’s tried to make an obnoxiously red or green smoothie can relate to, wellness is rarely easy. Or tasty. But thankfully, there’s Perkier. Now we don’t need to try so hard to make blended beetroot taste like… well, not blended beetroot. What’s the opposite of that? Salted caramel and dark chocolate that’s packed with 100% Vitamin D, C & B12 for immunity, and protein-rich. Yeah… we’ll have some of that instead, please. In a major social and digital campaign, Perkier’s films are launching all over YouTube, Facebook, Instagram, and digital platforms. They feature all manner of crazy characters who try far too hard to be good to themselves and the planet. A health-freak mum whose smoothie explodes to the continued embarrassment of her teenage daughter. An unfortunate man who took a few too many leaves from Wim Hof’s book and has plunged himself into a chest freezer for an ice-bath. And a man who has strapped solar panels to his naked body to sunbathe in the garden. Thankfully that last one was shot prior to the 40.3 degree heatwave. This is the first major campaign for independent British challenger brand Perkier. Ann and Steve (whose last names “Perkins” and “Turner” come together to form “Perkier”) built the brand from scratch with the vision of the best snack possible for you, and the environment too - and they are seriously raising the bar. The creative platform and campaign was created and produced by 10 Days London, directed by Jolyon White and produced by George White, with bespoke music written by Dominic White. The media was handled by ROAST.